Businesses are getting much of their Customer Experience information from surveys and focus groups. This is not real because it is incentivized, at times biased, a very limited dataset and often packaged in a way to comply with senior management bias. It's manufactured. Measuring the market conversation means measuring the massive peer-to-peer conversations going on between customers who have purchased and shoppers in the market. You get this realty check about the performance of your brand and...
Author: Paul Kirwin
About Paul Kirwin
Park City-based newspaper Park Record recently interviewed me about my book, Stand Out in the Age of the Consumer. Read the full article over on the Park Record website: Park City entrepreneur writes book about product reviews. Grab a copy of Stand Out in the Age of the Consumer in print or digital formats.
“Until now, there has been no easy way to quantify online product reviews or benchmark them against the competition, so brands have largely ignored them,” Paul Kirwin Read the article about me and my company Channel Signal on the Utah Business website: Channel Signal Connects Brands to Customers with New Analytics Tool.
How can specialty retailers be noticed in a crowded environment? I discuss just that in my interview with Running Insight. Head on over to their Issu page to read the full interview.
If my college mentor could see me now. I wrote Stand Out in the Age of the Consumer because there is a sea change in the marketplace causing a major shift in consumer behavior. The Internet, in the beginning, created a certain isolation in society where people stayed home and were fascinated with all the information coming into their home. Faith Popcorn called it “cocooning”. Computers brought information in the front door. All sorts of food was delivered. Games (not the multi-player kind)...